Geoinformation und Immobilienmarketing
Die Immobilie als Geo-Objekt im Rahmen eines Webbasierten Immobilienmarketings am Beispiel der Liegenschaftsfonds Berlin GmbH & Co. KG
📘 About This Book
Inhaltsangabe:Zusammenfassung: Im Immobilienmarketing bietet die Geoinformatik innovative Technologien und Konzepte. Aus Sicht der Geoinformatik handelt es sich bei der Immobilie um ein Geoobjekt, dessen Eigenschaften in Form von Geodaten vollständig modelliert und mit Hilfe vorhandener Technologien in Mehrwert generierende Geoinformationen umgesetzt werden können. Damit ist eine wichtige Grundlage für eine spezifisch auf das Immobilienmarketing ausgerichtete Form der Kommunikationspolitik geschaffen, die es ermöglicht, dem potenziellen Investor alle für seine Kaufentscheidung relevanten räumlichen Informationen optimal aufbereitet zur Verfügung zu stellen. Gleichzeitig ermöglicht sie dem Anbieter, sich im Rahmen seiner Unternehmenskommunikation als kompetenten und vor allem als vertrauenswürdigen Marktpartner zu profilieren. Am Beispiel der Berliner Liegenschaftsfonds Berlin GmbH & Co. KG wurde auf der Basis eines umfangreichen hausinternen Geodatenbestandes der Prototyp eines solchen Marketinginstruments konzipiert und auf Basis eines OGC konformen Web-Mapping-Servers und verschiedenen Methoden der 3D-Visualisierung implementiert. Abstract: Geoinformatics offers innovative technologies and concepts for real estate marketing. Within Geoinformatics, a reality is considered a geographic feature, which can be completely modelled and described by data, and transferred with the means of geoinformatics into surplus value generating geoinformation. Thus this technology can serve as an important basis for the development of a new kind of communications politics which is specifically designed for real estate marketing. By this means a potential investor can be provided with all spatial information he needs for his decision to acquire a realty edited in an optimal way. At the same time this form of real estate marketing offers the provider of immovables a possibility to present himself as a competent and trustworthy partner in the market within his business communications. Within the scope of this project the prototype of such a marketing instrument was developed for the LF on the basis of a large company intern geodata base and implemented on an OGC conform web-mapping-server and different technologies of 3D-Visualization. Inhaltsverzeichnis:Inhaltsverzeichnis: 1Einleitung1 1.1Geoinformationen und Immobilienmarketing: Möglichkeiten und Tatsachen einer interdisziplinären Herangehensweise1 1.2Zielsetzung und Aufbau der Arbeit4 2Die [...]
📖 Summary
Sebastian Pache's work, Geoinformation und Immobilienmarketing, published in 2003 across 164 pages, explores the intersection of geographic information science and real estate marketing. At its core, the book presents innovative technologies and concepts where geographic information systems and spatial data play a transformative role in the property sector. From the perspective of geoinformatics, any piece of real estate is fundamentally viewed as a geo-object. The book details how the specific characteristics of this geo-object can be comprehensively modeled using spatial data. By leveraging existing technologies, this raw spatial data is converted into value-generating geoinformation. This methodological shift creates a vital foundation for a communication policy tailored specifically to real estate marketing. Pache explains how this approach enables providers to deliver all spatially relevant information to potential investors in a thoroughly optimized and structured format, directly aiding their complex purchasing decisions. Furthermore, the text highlights how utilizing these advanced spatial concepts allows real estate providers to position themselves effectively within their broader corporate communications, establishing an image of high competence and reliability in the marketplace. Throughout the 164 pages, the science of spatial data management is systematically linked with commercial marketing strategies, bridging a technical discipline with practical business applications. Readers are guided through the conceptual transition from simple property locations to complex, data-driven geo-objects that tell a compelling spatial story to prospective buyers and investors. By framing geography as an essential marketing asset, the book illustrates that location intelligence is no longer just a planning tool, but a powerful instrument for modern corporate communication and investor relations within the property industry.
🎯 Key Lessons
⚖️ Pros & Cons
✅ Pros
Offers an innovative interdisciplinary approach bridging geoinformatics and real estate marketing.
Provides a clear conceptual framework for treating real estate as a modeled geo-object.
Enhances corporate communication strategies for real estate providers.
Improves the depth and quality of spatial information delivered to potential investors.
⚠️ Cons
Focuses heavily on a niche academic and professional intersection which may not appeal to general readers.
Published in 2003, meaning some specific technological implementations may require modern updates.
❓ FAQ
Who is the author of Geoinformation und Immobilienmarketing? +
The book was written by Sebastian Pache.
When was the book published? +
It was published in the year 2003.
How many pages does the book have? +
The book contains 164 pages.
What primary science field does the book connect with real estate? +
The book connects geoinformatics and spatial data science with marketing.
How does geoinformatics view a piece of real estate? +
It views the property as a geo-object whose characteristics are modeled completely through spatial data.
