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Master Marketing
Learn to attract customers, build a brand, and grow any business through smart marketing.
Intermediate⏱ 10 weeks📚 1 Books
📚 Books in this Goal
1
Influence et manipulation
Robert B. Cialdini
Robert B. Cialdini's seminal book explores the six psychological triggers—reciprocity, consistency, ...
🗺️ Reading Roadmap
1
Week 1
Understand your customer deeply
Empathy mapping and customer research
2
Week 3
Build a remarkable product
Create something worth talking about
3
Week 5
Master the psychology of influence
Persuasion principles that drive decisions
4
Week 8
Tell your brand story
Clarify your message and build your brand